"If you don't have an email list, or at minimum, are building an email list for your business, you're leaving money on the table."

"Having an online presence isn't enough."

These are statements we see and hear often, and although it's something many coaches and marketing managers talk about over and over again, what they fail to go into detail about is how to actually do it.

What we really need to know is, "How do I actually build an email list!?"

So, I'm not just going to tell you how, I'm going to show you how with a proven email list funnel blueprint! Keep reading...

You need a consistent and effective strategy to reach your target audience and convert them into loyal clients.

At the heart of this strategy is THE EMAIL LIST FUNNEL.

An email list creates a direct line of communication with your existing and potential clients and paves the way for loyalty.

Unlike social media platforms where your content may or may not appear in your audience's feed, emails land straight into their inbox. It's not about an algorithm or about how many people have watched your video for more than 3 seconds. Email marketing leads to a higher chance of your content actually being seen, and it has a higher ROI than social media marketing, with minimal investment.

With regular, valuable content, you can nurture your relationships with your subscribers. In time this helps to convert them from prospects to clients. Remember to segment your audience as best you can. Sending tailored content ensures relevancy and, therefore, better engagement rates.

Okay, I said I would tell you how to do it. I mentioned that the email list funnel is at the heart of the strategy, and crafting this is essential for building your email list.

So, here is a simple but effective outline for a powerful lead magnet funnel.

A MUST-HAVE LEAD MAGNET FUNNEL BLUEPRINT

Hero Section

Bold Headline: Capture immediate attention with a bold headline.

Subheadline: Address specific pain points.

Visual Element: Add an engaging video or photo.

Introduction

Brief intro text to describe your lead magnet.

Key Benefits Section

Benefit headline: What do you solve?

Benefit description: How do you solve it?

Repeat this for your key benefits.

Include a CTA here.

Testimonials and Social Proof

Include testimonials and reviews from past clients who have felt these same benefits.

Where you can include the name and image (please get permission first), real clients give authenticity.

About you/your business

Include a warm, professional image and highlights of your experience and qualifications. You have to outline why they should trust you and why they should expect value from what you offer.

Details of the Lead Magnet

Give a detailed description of the lead magnet you are offering.

Where you can include visual representation, images of the lead magnet or infographics etc., so that your reader gets an idea of what to expect.

CTA Section

Include a strong CTA statement here.

FAQ Section

Answer common questions and expected objections.

Final CTA

In your footer, include contact information, links to your website, services etc. and legal links.

A powerful email list funnel and a captivating lead magnet can do wonders for your business.

While an email list ensures that you have a consistent line of communication with your potential customers, your lead magnet guarantees that you are delivering value and building trust right from the very start. By understanding who your audience is, the pain you are solving and implementing the outlined lead magnet funnel structure, you're not just capturing emails; you're building a community genuinely interested in what you have to offer.

If you'd like some help understanding your audience, creating a lead magnet or building your email list funnel, please do get in touch.

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